Two numbers have been on my mind, and I think there may be something between them. On the sports end, new numbers are out showing a 12% decline for MLS soccer ratings on ESPN2. As far as local politics go, a Friday KATU poll showed what was supposedly a neck-and-neck Oregon governor's race moving substantially towards John Kitzhaber. The movement towards Kitzhaber was based in part on the fact that the poll included cell phone users, among whom the Democrat had a 15-point lead.
Our house doesn't use a land line phone. We don't have ESPN, or cable at all actually. I don't watch much TV except for sports, and much of the sports I consume I stream online using ESPN3 and other (mostly) legit sources. The only marketing people with a means to find out how much sports content I access online are the providers and vendors. Technology moves so fast, old models for gauging attitudes and habits are going to tend to have a lot of holes. I don't doubt that the Governor's race is close and MLS ratings have taken a tumble, but I wonder about how accurate a poll can be when it uses a method of surveying (land lines) all of my peers don't have, and how full the picture it shows is when it doesn't take into account the varied nature of the state of consumption.
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